For UK dealer principals and brokerage owners

You can feel the leak. You just cannot find it.

That is not a failure of effort. The answer was never in your reports. It sits with the people doing the work every day, department by department, and nobody has ever asked them. Watch the short video, then book a free discovery call.

Diagnose before you build No cost, no commitment You keep the plan either way
Where the money is actually leaking in your dealership 6 minute walkthrough · Nick Staples
35 to 40 minutes No cost, no commitment UK dealers and brokers only
It is the last week of the month again

Everyone can see the numbers. Nobody can tell you why.

The sales floor is chasing figures that will not come. Somewhere in the building the money is going out of a door nobody has found. And the reporting you already pay for shows you the symptom while hiding the cause.

The one that stings

The report you cannot read

You bought an AI tool six months ago. Six months on, you still cannot say honestly whether it has made you a single penny. It never measured a baseline, so it can never prove a return.

F&I retention has slipped

The figure comes in lower again. Nobody can tell you why, and nobody can tell you where.

Units flat against plan

Month after month against the manufacturer's plan, with no clear reason ever attached to it.

A CSI score you cannot pin

It moves, you react, and you are never quite sure which change actually caused it.

A review nobody saw coming

A mix-up between service and sales, posted publicly before anyone inside knew there was a problem.

You have tried fixing this before

A fix was applied before anyone found what needed fixing.

A chatbot bolted onto the website because everyone else was doing it. A consultant with a standard package built around nobody's dealership in particular. None of it moved the numbers in a way you could point to, and worse, none of it told you why.

How AI usually arrives

Prescribe first, and hope

  • A tool chosen before anyone looked at how your business actually runs
  • A standard package built around nobody's dealership in particular
  • Your staff never asked, so the real friction never surfaces
  • No baseline measured, so nothing can be proven either way
  • You pay to build it, then find out whether it was the right thing
The Diagnose First method

Find it, size it, then build

  • Your floor is asked first, across sales, service, parts and F&I
  • Your own figures, from your own business, not a template
  • The leak sized in pounds before anything gets built
  • A baseline measured at the start, so you know where you stand
  • A costed order of operations, so you know what is worth building
The reason you cannot find the leak is simple. The answer was never in your reports. It is with the people doing the work every day, and nobody has ever asked them.
This is not a failure of effort, and it is not your fault
The Diagnose First method
A good doctor diagnoses the patient before prescribing the treatment.

Most AI firms do it backwards. They sell you the treatment, then work out afterwards whether you needed it. We do not.

Three steps, and none of them start with software

How we find the money that is already leaving.

Step 1 of 3

We ask your floor

You can feel something is leaking, but the detail lives with your staff, not in your reports. So we sit down with your people across sales, service, parts and F&I, and ask the ones who see the friction and the waste every single day. The picture comes from your actual business.

The old way never asked the staff at all.
Step 2 of 3

We put real numbers to it

Your reporting shows you the symptom and hides the cause. So we pull your real figures: F&I retention, units, lead conversion, admin time. Then we find where the money is quietly going, and we size it in pounds. You finally see the leak you could always feel, with a number next to it.

The old way just guesses.
Step 3 of 3

You get your payback map

Seeing the leaks is not enough. You still need to know what to fix first. So we score every opportunity by how fast and how big the return is, then hand you a clear, costed, prioritised order of operations built from your own answers and your own figures.

The old way hands over a generic list.

You see the plan before you spend anything.

The discovery call costs nothing and commits you to nothing. Afterwards we build you a presentation showing exactly where a full diagnostic would focus in your business, and why it is worth doing.

Book my discovery call
Yours to keep either way
What we stake on it
0 the minimum we find, or the work carries on at no extra charge

Three costed opportunities, or we keep going.

If a diagnostic does not find at least three specific, costed opportunities in your business, we keep working at no extra charge until it does. The risk sits with us, not with you.

At least three, specifically named

Not themes or areas of interest. Three concrete opportunities with a pound figure attached to each one.

We keep working until we find them

At no extra charge. If the leak is harder to locate than expected, that is our problem to solve, not your invoice to grow.

The payback map is yours to keep

Even if you never build a thing with us, you walk away with a concrete, costed plan you can act on with anyone.

Nothing here asks you to buy anything

What actually happens after you book.

Three steps, and you have a business-specific plan in your hands before a single invoice exists.

First

The discovery call

Around 35 to 40 minutes, with you and one or two of your key people. No cost and no commitment. We are working out where the leak most likely sits and whether a full diagnostic is worth your time.

Then

We build your presentation

We take that call away and build you a detailed presentation showing exactly where the full diagnostic would focus in your dealership or brokerage, and why each area is worth doing.

Either way

You keep it

That presentation is yours whether you go ahead or not. You see the plan before you spend anything, which is the whole point of diagnosing before prescribing.

Straight with you, because the method demands it

The track record is in the founders, not the logo.

Where we actually are

Auto Logic Labs is early stage, and we are not going to pretend otherwise.

We are not going to show you a wall of case studies we do not have yet. A firm that dresses up results it has not earned is exactly the kind that burnt you last time.

What we will show you is who is behind this, and the fact that we are running live diagnostics with automotive businesses right now. This is not theory. It is already happening.

8-figure
business built and sold

Nick Staples

Co-founder

Built and sold an eight-figure business, and runs a leasing brokerage today. He knows exactly what it is like to fight for the same shared leads as every other broker in the market.

20 yrs
running a dealership sales floor

Giles Gair

Co-founder

Twenty years running the sales floor for BMW and Mini. He knows first-hand how sales, service and parts actually depend on each other, and where the handovers between them quietly fail.

12 yrs
building across the UK and US

Jack Goddard

Technical lead

Twelve years creating technical solutions across the UK and US, automotive included. He leads the build, so what gets recommended is always something that can actually be delivered.

We would rather say no than waste your afternoon

Let me be clear about who this is for.

Book the call

  • UK dealer principals and brokerage owners who can feel a leak but cannot locate it
  • Leaders who bought AI that did not earn its keep and will not buy blind a second time
  • People who want the evidence before the spend, not the other way around
  • Businesses where sales, service, parts and F&I all touch the same customer
  • Anyone watching targets slip month after month without a clear reason why

Give it a miss

  • You want a tool recommendation without anyone looking at your business first
  • Nobody can free up 40 minutes to talk about how the place actually runs
  • You are not willing to share real figures, even under an agreement
  • You want a wall of case studies more than you want a diagnosis
  • You are shopping for the cheapest chatbot rather than the biggest payback
The leak does not wait for you to get round to it

Every month without a diagnosis is a month of not knowing.

From the outside it looks like nothing has changed. That is exactly what makes it expensive.

Leads quietly buying elsewhere

Not lost in a dramatic way. Just answered a little later than someone else answered them.

Retention drifting further

Each month the F&I and aftersales figures come in slightly lower, and the reason stays unnamed.

Competitors pulling ahead

The ones who diagnosed first are already building the right thing while everyone else guesses.

And the quiet arithmetic nobody says out loud

Fall short of manufacturer targets too many months running and it stops being about pride. If the targets keep slipping without a clear reason why, that becomes a franchise risk, not just a performance one.

The questions we get asked on every call

Straight answers, before you book.

Think about why it did not work. It was built before anyone diagnosed your business. A fix was applied before anyone found out what needed fixing. Diagnose First is the answer to that exact experience, not a repeat of it. Your last AI tool could not even tell you whether it made you a penny. This one starts by measuring the baseline, so you know where you stand before anything gets built.

A fair question, and the honest answer is that the track record is in the founders, not the logo. Twenty years on a dealership sales floor, an eight-figure exit, a leasing brokerage, and twelve years of technical build across the UK and US. Add a guarantee that means you cannot walk away empty-handed, and the risk sits with us rather than you.

Nothing, and it commits you to nothing. You get a business-specific view of where the biggest AI paybacks are likely to sit, plus a presentation afterwards that is yours to keep whether you proceed or not. The full diagnostic is a paid engagement, and we will talk about what that costs only once you have seen the plan and decided it is worth doing.

The discovery call is around 35 to 40 minutes with you and one or two key people. That is the entire ask at this stage. If you go ahead with a full diagnostic, the interviews with each department are short and scheduled around your trading hours, because taking your floor off the floor would rather defeat the point.

The people doing the work: sales, service, parts and F&I, plus whoever handles enquiries day to day. That is deliberate. The friction and the waste are visible to them long before they show up in a report, and in most businesses nobody has ever formally asked them what they see.

Then we keep working at no extra charge until we have found at least three specific, costed opportunities. That is the guarantee. In practice, a business with sales, service, parts and F&I all touching the same customer has more than three, and the harder question is usually which one to fix first.

No. The payback map is yours to keep and yours to act on, with your own team, your existing supplier or anyone else. Most clients ask us to build the first item because by then we know the business, but the plan is written to stand on its own without us.

One thing to do next

Book the call, and let us find it.

Pick a time that suits you and one or two of your key people. Around 35 to 40 minutes, no cost and no commitment, and you walk away with a business-specific view of where the biggest paybacks are likely to sit.

  • We work out where the leak most likely is, on the call itself
  • You get a detailed presentation afterwards, built around your business
  • It is yours to keep whether you go ahead or not
  • Nothing is built, and nothing is quoted, until you have seen the plan
UK dealers and brokers only No cost, no commitment

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